My sorority, Alpha Sigma Alpha, elected me as website chair for two years in a row. As website chair, I made it my mission to create a website that not only showcased all our sorority has to offer but also represented our sorority’s brand.
My Responsibilities
Complete redesign of the website
Having as much content as it did, the website needed a complete redesign to be able to showcase all the content and our sorority’s personality. I stayed true to our branding, using our national colors as the color scheme and fonts that match our friendly and fun personalities.
Create picture and copy content
It was my responsibility to decide on all of the featured images and copy. I searched through many photos taken by myself and other sorority members to represent our members and events.
Improve social media presence with PR committee
I worked closely with the PR chair to discuss how we could improve our social media presence and align our social media platforms with our website. One of the ways in which we did this was by linking to all of our social media accounts on the homepage and in the footer, as well as embedding our Facebook page on the front page of the website.
Manage content to ensure compliance with national standards
Nationally, Alpha Sigma Alpha has guidelines to which all chapters are required to adhere. I was responsible for making sure we complied with all of these guidelines, such as the correct colors, and that all information displayed was correct and up to date.
Results
I felt as though my final design of the site showcased the sorority’s personality and all the different positive opportunities it had to offer.
