Arielle Mohr's Website

Oracle Internship

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At Oracle, I worked for the Construction and Engineering Global Business Unit as a UX Design Intern for over a year. I worked primarily with Oracle’s Primavera construction software, including their best-selling product, P6 software, used by Oracle clients such as NASA, IKEA, Tesla and Walt Disney.

As a UX Design Intern, I led usability testing for software including P6, Textura and Prime Projects. I also redesigned Primavera Analytics, the data management software for all of Oracle’s construction software products. My responsibilities also included icon design for these software products.

Click the links below to find out more about specific projects I worked on while at Oracle:

Usability Testing — I was made head of usability testing for our unit at Oracle. The Usability Testing page describes my responsibilities in that position.

Primavera Analytics — I redesigned this data management software. The Primavera Analytics page describes my responsibilities during this project.

Mobile App Promotion Page — I designed the Apple App Store icons for each of of our mobile applications. Check out the Mobile App Promotion page to see samples of my work and learn about my work in this area.

Icon Design — I was responsible for designing and researching icons for our unit’s products. Check out the Icon Design page to see samples of my work.

Alpha Sigma Alpha Website

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My sorority, Alpha Sigma Alpha, elected me as website chair for two years in a row. As website chair, I made it my mission to create a website that not only showcased all our sorority has to offer but also represented our sorority’s brand.

My Responsibilities

Complete redesign of the website

Having as much content as it did, the website needed a complete redesign to be able to showcase all the content and our sorority’s personality. I stayed true to our branding, using our national colors as the color scheme and fonts that match our friendly and fun personalities.

Create picture and copy content

It was my responsibility to decide on all of the featured images and copy. I searched through many photos taken by myself and other sorority members to represent our members and events.

Improve social media presence with PR committee

I worked closely with the PR chair to discuss how we could improve our social media presence and align our social media platforms with our website. One of the ways in which we did this was by linking to all of our social media accounts on the homepage and in the footer, as well as embedding our Facebook page on the front page of the website.

Manage content to ensure compliance with national standards

Nationally, Alpha Sigma Alpha has guidelines to which all chapters are required to adhere. I was responsible for making sure we complied with all of these guidelines, such as the correct colors, and that all information displayed was correct and up to date.

Results

I felt as though my final design of the site showcased the sorority’s personality and all the different positive opportunities it had to offer.

Morris Animal Refuge Online Store

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For the Morris project our team of six was tasked with redesigning the e-commerce store for a local animal shelter, Morris Animal Refuge, by incorporating the design of their main site. We worked collectively with AYC Media, the designer of our main site, to ensure our designs matched the existing site. As head UX researcher, I focused heavily on ensuring our designs were as user-friendly as possible because a non-intuitive design could be the reason a user strays from making a donation, adopting an animal in need or purchasing merchandise.

Project Goals

  1. Create an e-commerce shop that’s user-friendly and represents the Morris brand
  2. Encourage users to donate, adopt and shop to help increase shelter funds
  3. Create a seamless, cohesive experience with AYC’s existing website design

Process

We followed an agile process in which our designs were heavily researched, tested and reiterated based on feedback from the client, users and further research.

Research

Personas

Here are a few of the personas we created based on user research and talking to our client about their types of volunteers, donors and customers. By creating these personas, we realized that there was a huge range in the types of people who would be visiting this site, so it was essential that we made it intuitive to many different people. We tried to represent the different backgrounds, interactions with the shelter, and age ranges with our personas.

Journey Mapping

Each potential user had many different paths they could take on our site. We tried to outline some of these paths in our user journeys.

Benchmarking

I focused benchmarking not only on other animal shelters’ e-commerce stores but also on e-commerce in general. I focused on online retail experiences that were highly praised for their usability and design, such as Macy’s retail website.

Design

Wireframing

Here are the wireframes we created based on our research and AYC’s design standards that were already set for us.

High Fidelity Invision prototypes

We created InVision prototypes for both our mobile and desktop designs. We knew it was essential to create a responsive design, meaning one for both mobile devices and desktops. So we adjusted our components, such as our filter and menu by collapsing them in the mobile view.

Test

Usability testing

As head UX researcher, one of my main jobs was conducting usability tests. From these tests I found some of our key usability issues, such as users being confused by our original filter seen on the left. The filter was something I wanted to do full research on because through my e-commerce research I learned the importance of filters and how they can make or break someone’s shopping experience.  If users are confused and cannot find the product they are looking for, they will most likely leave a website and not complete a purchase. We did not want usability issues being the reason Morris was losing any donations. The Baymard Institute was a great resource for me on e-commerce UX research.

Improving overall usability

My research showed the importance of giving users options, including options they did not know they needed, such as the New Items option. Using this new filter, users are able to browse selectively and hone in on exactly what they are looking for.

I also focused my research and benchmarking on what the most common categories for filters were and the sort by, versus filter by, categories which allow users to further refine their searches.

Results

This was our final design, which includes a landing page, products page, single item page, cart, and cart summary. We used AYC’s style guide to stay consistent with Morris’ branding. We included fun banners and images of animals to remind users where the money they spend is going and to encourage them to make a purchase or donation. Since this was a class project, we handed over our designs to AYC for their use when they publish their final product.